09 /26
Black, White & Martini Bianco

New Savvy Spice Fashion Blog

Have you ever thought about starting a blog? If you enjoy writing, keeping a diary, or just want to vent on a topic you’re passionate about longer than a Facebook status update, then I highly recommend taking your thoughts to the blogosphere. There’s enough platforms available to fit what works for your life.

Some blogs change, grow, and take breaks throughout the years whether it’s the design or the content itself. The past few months I realized there are going to be some changes on Savvy Spice too. I have 5 tips if you’re thinking about updating or starting your own blog, including 5 NEW Ch-Ch-Changes coming to this site from ‘Behind the Scenes‘ shots of an upcoming Youtube video…

blond extensions Savvy Spice fashion blog

1. Not Everything is Black & White with your Blog - Don’t get stuck in one category or niche if you don’t want to! When I first started my blog in San Francisco, it was about fashion trends, celebrity scandals, and whatever I felt like talking about. Then I kept hearing ‘find your niche‘ which can be confusing.  Now that I’m in Switzerland 80% of the time, Savvy Spice will be filled with newbie travel tips, lifestyle short-cuts, hot topics, beauty tricks, celebrity looks-for-less, and candy – yes candy, because I LOVE Candy!

Savvy Spice fashion Zara leather skirt

2. What about Video Content? - Not sure about Youtube? Test your interest on a light basis with instagram videos or VINE. If you’d like to test making Youtube videos, I will have expert tips for beginners in an upcoming post. Plus, a new series of Youtube videos coming soon to my channel SavvySpiceFashion because I’ve always loved writing, but sometimes it’s easier to explain in person what I want to say. So have a seat and subscribe if you’d like. icon wink

Martini Bianco Savvy Spice fashion blog

3. Should You Show Your City? ~ After living in Switzerland a little over a year, everything is SO different in Europe from the US. I discover new trends -some which are 5 years behind the US, but I’ll be sharing more ‘What’s Hot/What’s Not in Europe‘ so you know first. PS. If you have a blog, I highly recommending sharing some of the local flavor or culture in your city. There will always be people checking out your site who have never been there, and will find it fascinating whether you live in a big city or tiny town anywhere in the world.

Lemons Savvy Spice fashion blog Dale Janee

4. Lifestyle Tips for the Lazy (aka if you’re short on time) – I hate cooking and thankfully my husband has accepted ‘fruit salad and PopSecret‘ as a ‘perfect light dinner’ I’m happy to prepare. I’m the furthest thing from Rachel Ray and wouldn’t attempt a Pinterest DIY with a 10-foot pole, but I do have some super time-saving tricks around the house to share. Share your tips, no matter how simple they may seem because you never know; there may be someone out there who doesn’t even know how to make a hardboiled egg. gulp.

Savvy Spice Switzerland fashion blog Martini

 5. Stick with what You Love ~ The truth is whether you’ve been blogging 3 months or 3 years, you will be bored if you don’t write about what you really, truly like. And take a break whenever you want to, blogging should be fun or at least a learning experience. Thanks for reading!  Do you ever feel like your blog is on the back burner when life is busy and want to make changes to it? Or are you thinking about starting your own blog in 2015?


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<Details by Dale> – Zara top & skirt with MAC Russian Red lipstick, plus my favorite cocktail of the summer, Martini Bianco on ice with lemon.

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09 /24
The New Savvy Sleepers ‘Wine Country Collection’

Savvy Sleepers Satin Pillow Cases

If you love ‘pink‘ like me, then I’m excited to share the new ‘Wine Country Collection‘ – Savvy Sleepers luxe anti-aging satin pillow cases – has officially launched! The 3 new shades were inspired by my childhood growing up in Mendocino County’s wine country just north of San Francisco. The same high-quality blend of satin is ultra-smooth for your skin and prevents hair breakage, especially if you sleep on your back or toss and turn during the night.

The limited edition collection just launched today on Savvy Sleepers so now I’d like to introduce you to the new shades below…

Savvy Sleepers Vintage Rose Newsletter Satin Pillowcase

Vintage Rosé ~ The classic girly, girl pink perfect with a bottle of bubbly and your besties during that ‘Sex and the City‘ re-run you’ve already seen 10 times.

Savvy Sleepers Zinfully Blue Newsletter Savvy Sleepers

Zinfully Blue ~ The best way to describe this deep midnight-blue shade is that you instantly feel like royalty the moment you sleep on it. PS - Every shade in the new collection also comes with the secret stash pocket which is also embroidered with our logo.

Savvy Sleepers Wine Country Collection Savvy Sleepers

Pinot Greige ~ This charcoal shade of grey is the perfect pairing for so many homes and all Savvy Sleepers are unisex and offer the same ultra-smooth benefits for hair and skin. Anti-aging + machine washable.

Thanks for all the support this year and if you have a favorite shade, let me know. Can’t wait to share more and ‘Behind the Scenes‘ of our photo shoot and more. FREE SHIPPING all month using code ‘WINE14‘ at checkout. Cheers! 

New style post coming tomorrow! 

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09 /19
‘The Work Date’ ~ Techs and the City

Savvy Spice fashion blog Dale San Francisco

I remember growing up and my mom and dad were constantly saying to each other, ‘you’re running around like a chicken with it’s head cut off.‘ Whether we were packing for a vacation, getting ready for school or spring cleaning; the truth is we were a family of crazy chickens. So by the time I moved out, a bit chaos with a smidge of adventure was just how I preferred life. If you’ve ever felt like this too, you can find solace in this quote by Buddha, ‘Chaos is inherent in all compounded things. Strive on with diligence.’

Of course, my husband on the other hand, is 100% the total, complete, opposite. Martha Stewart would be jealous of his organizational skills. So when we were back in SF this month, I had two days in the city to get A LOT of errands done. Rather than show him my never-ending to-do list; I said, ‘I need your help with a few things today, this is going to be so fun running around the city together!’ You’ve heard of play dates, but this day was purely a ‘work date‘ in San Francisco from sunrise…

San Francisco Savvy Spice

<Bright and Early!> The only thing I love about the jet lag from Zurich–>SF is for 1 week I’m wide awake and ready to take on the day at 6 am. After replying to a few emails and checking out my daily dose of fashion bloggers – many who were at NYFW with their own ‘meetings’ that sounded much more exciting than my day – but here we go.  First, a quick walk to Jamba Juice in my Northface fleece and makeup free face. Pics unavailable. 

Fifi Fiat Savvy Spice Fashion Blog

 <Fifi is Back in Action> No parking ticket…Yes! I love Fifi, my little Fiat, in SF. She makes my life so much easier zipping through the city finding parking in a snap. It was off to Copy World in The Dogpatch where I’ve gone for years to print all my business cards, brochures and press kits.

San Francisc Savvy Spice fashion San Francisco Giants blog

<Handle with Care> The next stop was one of my favorites, The Packaging Store, in SF where I order all my packaging materials for Savvy Sleepers. I promised we’d grab a coffee after if he helped me pick out tissue paper and stickers.

collage Savvy Spice

<Wallee Time> After the long morning, he really needed to get out, take a breather, and stretch his legs. After all, Wallee is the CEO of The City Supply Co. Apparel.

Savvy Spice meeting Live Life Company

<Live – Love – Life > Meeting for an upcoming (hopefully) project to be filmed by one of the best videographers in San Francisco, Live Life Company. Last meeting before lunch.

South Park Savvy Spice Fashion Blog

<Take Me Down to South Park> If you’ve never been to this little hidden park in SOMA a couple blocks from AT&T Park, check it out. I met my brother and a few friends for a meeting about a new fashion start-up. I had the cobb salad and a side of app chat.

Savvy Spice SOMA

<Time to hit the Road!> A couple more stops in Marin and we were off to Mendocino County. After a morning like this, guess who was more than happy to hop in the car for a 2 hour drive to his in-laws? Success!  

That’s it for this episode of ‘Techs in the City.‘ Hope you have a great weekend!


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09 /18
What is Your Starbucks Name?

Savvy Spice Dale Starbucks Spelling Name Wrong

What is your Starbucks name? After this video went viral a few days ago by a Starbucks barista named Paul who spells customers names wrong on purpose, even Forbes asked, ‘Is Starbucks Personalization – Evil, Funny or Brilliant?’ The article quotes Dale Carnegie’s sixth principle, “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

Clearly, misspelling names is common at Starbucks, but it happened to me 3 times in a row last week here in Zurich. I’d say ‘Dale,’ and each time, my Caramel Frappuccino came out ‘Thea,’ as they yelled out ‘Tay-ya.’ Except, instead of being annoyed or confused like in the video, I happen to love my Swiss Starbucks name. They even write it fancy.

As long as Starbucks isn’t butchering your name into anything offensive, it can be an amusing start your day – whether it’s on purpose or not – right? Plus, ‘Thea’ is a lot better than my SOMA Starbucks name in San Francisco…’Dell.’ Ugh! 

What is the worst spelling or random name you’ve had at Starbucks? Or does your barista always get your name right? 

See you tomorrow!


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09 /15
Shop Talk & The Other Woman in Walnut Creek

Shop Talk Savvy Sleepers Dale Janee Brittany Longden

Have you ever had a job, hobby or perhaps a TV show or video game addiction that you could only discuss with a few people in the entire world? The definition of ‘Shop Talk‘ is ‘talk about your business or hobby that only others in the same business can understand.’ For me, one of those people for over a year now has been Brittany, who is a big part of the marketing, sales and social media interaction behind Savvy Sleepers.

When we met up in Walnut Creek last week in the California sun, I wore a look that was purely inspired by Cameron Diaz in ‘The Other Woman.’ On a side note, the movie was blah, but I loved Cameron’s wardrobe and for some reason, my tolerance for cheesy chick-flicks goes up with the altitude on long flights. Now back to Brittany! Here’s several moments from our meeting, plus SECRETS to running your own small business wherever you are in the world…

Dale Janee Savvy Spice Business1

The Scene - Mid-Morning Work Meeting in Walnut Creek, CA

Dale Janee Savvy Spice fashion blog

Brit Back-Story - I first met Brittany at a Chico State career fair as she was about to graduate last year. Not only is she a natural at sales and marketing, she has helped me run my business especially when I’m working from Switzerland. PS – Chico State, my Alma Materwas just voted in the top 10 Public Universities on the West Coast by US News & World Report.


Time Zones Don’t Matter – If you’re thinking about starting your own business now (or maybe as a New Year’s Resolution) don’t plan on sleeping much. But you won’t miss it if you’re excited about doing something new. I loved meeting Brittany face-to-face and when I’m in Zurich we are constantly communicating online. I sleep 5-6 hours a night so I can work mornings in Zurich, be home to make East Coast calls, and be up very late to call, Skype and email when California is doing business. Let’s just say, with a 9-hour time difference, my basic addition/subtraction skills have really improved.

Meeting Walnut Creek Coffee Satin Pillowcases Savvy Sleepers

#StayConnected! -  Please don’t ignore social media! It’s the easiest (free) way to watch trends in your industry, discover niches of your target audience, network, drive traffic and market your biz initially to your local community. Connect your Facebook, twitter, and instagram together immediately so you can easily share in less than 60 seconds so social media doesn’t seem like a huge chore.

Hair Model Brittany Savvy Sleepers1

Sharing is Caring, and So is Listening - It doesn’t hurt that Brittany’s gorgeous hair is straight out of a Panteen Pro-V commercial when she’s promoting our satin pillow cases. PS – She also shares her hair care secrets and more as the voice of instagram @SavvySleepers. More importantly, she also has amazing, creative, out-of-the-box ideas! If you’ve ever worked in a corporate office and never had your opinion or suggestions heard, don’t make that same mistake if you start your own business. Listening to other’s ideas, opinions and experience, especially if they know your industry, can be highly rewarding! 

White jeans Savvy Sleepers Dale Janee Brittany3

Help Wanted, Help Needed ~ I know many business owners in Zurich and San Francisco where website help costs a LOT (especially in Switzerland). A site called WPHired.com has been a life saver for me. You can post a job free, get bids from design/web professionals around the world for a great price. After emailing back and forth/Skyping, then make your choice. If you need help specifically now, email me (dale202@gmail.com) and I can recommend wordpress help. 

Savvy Spice Brittany Dale Post Leopard shirt and white jeans

<DETAILS by Dale>  Zara leopard top / H&M jeans / TJ Maxx Clutch / Banana Republic bracelet / LB heels / Sweet & Spark tassle necklace c/o

Brittany Details – Target Dress / Premier Designs Jewelry / Kate Spade Bracelet / TJ Maxx

If you have a small business or online shop and/or you’ve seen a new brand you’d love to share, let me know in the comments or Tweet Me the brand. I am creating an online business directory on my site and would love to link to you in any location of the world.

See you Wednesday. ~xo,

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about me

Hi! I'm Dale. A San Francisco fashion columnist, sour candy addict, founder of Savvy Spice and newly married living in Switzerland. I just launched the world's 1st line of unisex satin pillow cases for anti-aging, plus healthier hair & skin called Savvy Sleepers. Stay Savvy Trendsetters! For questions or advertising inquiries, please email me at dale202@gmail.com


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