What is your Starbucks name? After this video went viral a few days ago by a Starbucks barista named Paul who spells customers names wrong on purpose, even Forbes asked, ‘Is Starbucks Personalization – Evil, Funny or Brilliant?’ The article quotes Dale Carnegie’s sixth principle,“Remember that a person’s name is to that person the sweetest and most important sound in any language.”
Clearly, misspelling names is common at Starbucks, but it happened to me 3 times in a row last week here in Zurich. I’d say ‘Dale,’ and each time, my Caramel Frappuccino came out ‘Thea,’ as they yelled out ‘Tay-ya.’ Except, instead of being annoyed or confused like in the video, I happen to love my Swiss Starbucks name. They even write it fancy.
As long as Starbucks isn’t butchering your name into anything offensive, it can be an amusing start your day – whether it’s on purpose or not – right? Plus, ‘Thea’ is a lot better than my SOMA Starbucks name in San Francisco…’Dell.’ Ugh!
What is the worst spelling or random name you’ve had at Starbucks? Or does your barista always get your name right?
Have you ever had a job, hobby or perhaps a TV show or video game addiction that you could only discuss with a few people in the entire world? The definition of ‘Shop Talk‘ is ‘talk about your business or hobby that only others in the same business can understand.’ For me, one of those people for over a year now has been Brittany, who is a big part of the marketing, sales and social media interaction behind Savvy Sleepers.
When we met up in Walnut Creek last week in the California sun, I wore a look that was purely inspired by Cameron Diaz in ‘The Other Woman.’ On a side note, the movie was blah, but I loved Cameron’s wardrobe and for some reason, my tolerance for cheesy chick-flicks goes up with the altitude on long flights. Now back to Brittany!Here’s several moments from our meeting, plus SECRETS to running your own small business wherever you are in the world…
The Scene - Mid-Morning Work Meeting in Walnut Creek, CA
Brit Back-Story - I first met Brittany at a Chico State career fair as she was about to graduate last year. Not only is she a natural at sales and marketing, she has helped me run my business especially when I’m working from Switzerland. PS – Chico State, my Alma Mater, was just voted in the top 10 Public Universities on the West Coast by US News & World Report.
Time Zones Don’t Matter – If you’re thinking about starting your own business now (or maybe as a New Year’s Resolution) don’t plan on sleeping much. But you won’t miss it if you’re excited about doing something new. I loved meeting Brittany face-to-face and when I’m in Zurich we are constantly communicating online. I sleep 5-6 hours a night so I can work mornings in Zurich, be home to make East Coast calls, and be up very late to call, Skype and email when California is doing business. Let’s just say, with a 9-hour time difference, my basic addition/subtraction skills have really improved.
#StayConnected! - Please don’t ignore social media! It’s the easiest (free) way to watch trends in your industry, discover niches of your target audience, network, drive traffic and market your biz initially to your local community. Connect your Facebook, twitter, and instagram together immediately so you can easily share in less than 60 seconds so social media doesn’t seem like a huge chore.
Sharing is Caring, and So is Listening - It doesn’t hurt that Brittany’s gorgeous hair is straight out of a Panteen Pro-Vcommercial when she’s promoting our satin pillow cases. PS – She also shares her hair care secrets and more as the voice of instagram @SavvySleepers. More importantly, she also has amazing, creative, out-of-the-box ideas! If you’ve ever worked in a corporate office and never had your opinion or suggestions heard, don’t make that same mistake if you start your own business. Listening to other’s ideas, opinions and experience, especially if they know your industry, can be highly rewarding!
Help Wanted, Help Needed ~ I know many business owners in Zurich and San Francisco where website help costs a LOT (especially in Switzerland). A site called WPHired.com has been a life saver for me. You can post a job free, get bids from design/web professionals around the world for a great price. After emailing back and forth/Skyping, then make your choice. If you need help specifically now, email me (email@example.com) and I can recommend wordpress help.
Brittany Details – Target Dress / Premier Designs Jewelry / Kate Spade Bracelet / TJ Maxx
If you have a small business or online shop and/or you’ve seen a new brand you’d love to share, let me know in the comments or Tweet Me the brand. I am creating an online business directory on my site and would love to link to you in any location of the world.
What’s your AM drink of choice - a Mimosa or Bloody Mary? Call me naive, but I had never heard of champagne brunch until I went away to college at Chico State. I was standing in line with friends at the Italian Cottage when suddenly a college coed stumbled outside and well, let’s just say he tossed his scrambies all over the sidewalk. I learned then and there to never take full advantage of ‘bottomless mimosas,’ unless you’re game for a splitting headache all afternoon.
I love Sunday brunch though and it’s the perfect way to spend time with family and friends, especially on a sunny day. Last weekend in Denver, Colorado my family and I all grabbed brunch at Waffle Brothers the day after my cousin’s wedding. I kept it casual in white denim and a loose-fit top fitting for the occasion. Welcome to Denver…
The Scene ~ Denver, Colorado
First, a Brunch Quote ~‘All happiness depends on a leisurely breakfast.’
Brunch Means Business ~ Waffle Brothers in Denver serves all types with fresh fruit, whip cream and even chicken and waffles.
Aviators for Outdoor Seating ~ Squinting and sipping champagne in the sun is best accessorized with shades.
Chillin’ Sneakers ~ I love these shoes by the Italian brand, Geox. They’re sold out of ivory for summer, but I just found they have greyand black for fall.
Casual Tee & Coffee! ~ Super soft cotton T-shirts are so comfortable and can easily be dressed up for brunch with a little bling.
Tis the season for an affair in lace. Whether it be layered under a blazer for a date or cobalt blue dyed dress, lace details have been all over this summer and fall. My family and I met up in Denver, Colorado last weekends for my cousin’s nuptials in the oh-so-gorgeous Rockies. The outdoor ceremony was beautiful leading into an evening of dancing, dining and catching up with cousins I haven’t seen for years.
My sister, Jody, wore a lace crop top and floral skirt while I stuck with a bright blue lace dress. Strappy sandals seemed like a good idea, but as midnight rolled around our heels were throbbing. Here’s a quick peak at my ‘Love & Lace’ wedding diary from last weekend…
Have you been noticing lace dresses around lately?
First time seeing my sister Jody in months so it was nice to catch up and have some girl talk…
My mom, me, my sister.
Found this photo the next day on my camera. After my younger brothers (Drew & Paul) have had so much fun making fun of ‘fashion blogger‘ poses, they just earned themselves a spotlight with this pic.
Wearing sky high stilettos to a wedding? Always stuff a pair of ballerina flats somewhere for the venue for later.
<DETAILS by Dale>Me – Zara dress / Gucci heels / Banana Republic bracelet (recent) / Jody (my sister) – DSW heels / H&M top / Cotton On floral skirt
We’re off to another wedding this weekend in wine country here in California. I hope you have a great weekend and on a side note, I was so sad when I heard the news yesterday that Joan Rivers had died. She was a huge inspiration for me and so funny, witty and fashionable. Friday nights will never be the same without Joan hosting E!’s Fashion Police.
A few months after I was married we were staying back at my old apartment in San Francisco one night when suddenly the power went out. It was an especially cold night so I started lighting candles everywhere, searching for extra blankets stuffed into a closet when my husband said, ‘I feel like I’m camping.’
After that comment, I haven’t officially taken him on a real family camping trip sans hot showers and Nespresso. Maybe next summer. Did you have one of those parents who loved to take you camping as a kid? Don’t get me wrong, I love the great outdoors making smores and hiking until my calves ache, but camping was always a tough week for me. Of course ‘Glamping’ is a different story and this weekend as I traveled to the US, I dressed for a casual Labor Day on the road…